My lifelong love of pets and passion for eating healthy led me to become a pet industry retailer for many years. Over time I noticed that there was a serious problem with the overall quality and safety of pet food and treats. Brands that had repeated recalls, very few who actually made their own products, over-processing of ingredients, and a “feed grade” standard that encouraged companies to use raw materials of horrific quality. I needed to find food and treats that I could trust to feed my own pets, so I decided to do it myself!

In 2011, I founded Whole Life Pet Products with a mission to make the highest quality and safest pet food and treats on Earth. I surrounded myself with a team of passionate pet lovers who live and breathe that mission with me, every day.