Our Story

My lifelong love of pets and passion for eating healthy led me to become a pet industry retailer for many years. Over time I noticed that there was a serious problem with the overall quality and safety of pet food and treats. Brands that had repeated recalls, very few who actually made their own products, over-processing of ingredients, and a “feed grade” standard that encouraged companies to use raw materials of horrific quality. I needed to find food and treats that I could trust to feed my own pets, so I decided to do it myself!

In 2011, I founded Whole Life Pet Products with a mission to make the highest quality and safest pet food and treats on Earth. I surrounded myself with a team of passionate pet lovers who live and breathe that mission with me, every day.

Together, we pioneered a philosophy called Farm to Friend. That means that all of our products are 100% Human Grade. They are made in-house, from scratch, in small fresh batches daily. We are totally transparent with our ingredient sourcing, and we verify the safety of every batch we make every day.
We understand how much you love your pets. It’s how much we love our pets. We also understand the trusting relationship you must have with companies that make products to feed your pets. We encourage you to put that trust in Whole Life